Transforming

Sunburst Shutters' Market Presence in Las Vegas

Client Background:

Sunburst Shutters, a prominent manufacturer and retailer of interior shutter blinds and shades headquartered in Las Vegas, Nevada, embarked on a strategic marketing plan to expand its reach and become an approved vendor for 162 high-rise buildings in downtown Las Vegas. This case study delves into the process of becoming an approved vendor and the remarkable outcomes achieved

Client Information:

  • Client

Sunburst Shutters

  • Industry

Interior Shutter Blinds and Shades

Business Goals and Objectives:

I aimed to become an approved vendor for 162 high-rise buildings in downtown Las Vegas, thereby increasing my market size by 50%

Market Analysis and SWOT Analysis:

After conducting a market analysis, it was evident that Sunburst Shutters was missing a significant market opportunity due to its non-approved vendor status in numerous high-rise buildings in downtown Las Vegas.

Strategy and Execution:

  • Identification of Approval Process: I meticulously researched and identified the approval processes for all 162 buildings, ensuring a comprehensive understanding of each building’s requirements.
  • Application Process: I contacted each building’s management, expressing my interest in becoming a vendor and inquiring about their application process.
  • Comprehensive Vendor Applications: I completed detailed vendor applications for each building, providing the following:
  • Company details, history, and background.
  • Proof of necessary licenses, insurance, and bonds.
  • References and case studies showcasing my past work.
  • Pricing and rate details.
  • Comprehensive Vendor Applications: I completed detailed vendor applications for each building, providing the following:
  • Vendor Management: I established a system to ensure my status as an up-to-date and active vendor for each building, guaranteeing my continued presence on their approved vendor lists.

Results and Achievements:

The strategic marketing plan yielded remarkable results:

Market Size Increase: I expanded my market size by a staggering.

0 %

Challenges and Solutions:

One of the main challenges was the complexity of the vendor approval process for multiple high-rise buildings. I overcame this by dedicating significant research and effort to fulfill the unique requirements of each building

For More Information: Contact Us

f you’re looking to expand your market presence and navigate complex vendor approval processes, contact me to explore how I can help you achieve your goals.

Sunburst Shutters

B2B initiatives

Sunburst Shutter B2B Designer Strategy and Apartment.

Lessons Learned

This project emphasized the importance of thorough research, meticulous preparation, and effective collaboration with legal teams to navigate complex approval processes successfully.

​Cheryln was a student in my Storytelling for Marketing class and I quickly discovered via her participation in lectures and assignments that she was communicative, hard-working, and a proactive student. It was very evident that she grasped the lecture material and had the ability to analyze industry trends and apply these findings to her assignments. Cheryln was given the Course Director's Award for her efforts in my class. Her work was always topnotch and seems to be driven to achieve her career objectives

Katherine Coulthart Course Director, Full Sail University

Cheryln was a student in my web design class. Her work was detail-oriented; and she showed a level of creativity and passion that I rarely see in an online student

Brent Clemens Course Director, Full Sail University

​Over the last 3 years, Cheryln has been a member of my team in creating a breakthrough learning program for the marketplace. She has brought forward her expertise in video editing to help bring to life the screen, the story, and the learner's experience. Oscillating between the details of the project and the context of the program, Cheryln has been a trusted advisor whose input and insights have made an incredible contribution to this piece of work. She is not afraid to speak her mind with ideas and will always serve the greater good of the project! She is a teammate I would select over and over again

Erica Peitler CEO & Founder, Leadership Rigor

Conclusion

My strategic marketing plan to become an approved vendor for 162 high-rise buildings in downtown Las Vegas was a resounding success, leading to a remarkable 50% increase in market size.